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"We're looking to [Specific Task] between our brand and our customers through our [Specific Concept]. For example, our [Specific Product/Service] is designed to evoke [Specific Concept]. How can we use our [Specific Concept] to evoke specific emotions and create a [Specific Concept] with our customers? What techniques can we use to make our [Specific Concept] more [Specific Concept]?"
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https://www.loom.com/share/619ef88c4f2b435e8738c1de1ff9ed1e
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