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"Our [Industry] business has a [Specific Concept] that we believe could add depth to our [Specific Concept]. For instance, our [Specific Product/Service] was the [Specific Concept] and has [Specific Concept] over the years. How can we incorporate this [Specific Concept] into our [Specific Concept] in a way that is engaging and relevant to our customers? What aspects of our [Specific Concept] should we highlight in our [Specific Concept]?"
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https://www.loom.com/share/44e127c6c5f140aaadc5945aabdbfeae
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