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"We're looking to improve the [Specific Metric] of our [Industry] ad campaigns by enhancing our [Specific Concept]. For example, the [Specific Concept] for our [Specific Product] does not seem to be resonating with our target audience. How can we improve our [Specific Concept] to make it more appealing and persuasive, thereby improving our [Specific Metric]? What factors should we consider when writing and testing [Specific Concept]?"
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https://www.loom.com/share/c78a9b6461a14a3bac147bcd4a321c47
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