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"Our [Industry] business is looking to improve the [Specific Concept] of our ad campaigns to boost [Specific Metric]. For instance, our [Specific Product]'s ad campaign seems to be reaching the wrong audience. How can we refine our [Specific Concept] to reach the right customers and improve [Specific Metric]? What factors should we consider when refining our ad [Specific Concept]?"
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https://www.loom.com/share/e20dc91b78ad4212a8cecb794a9e58ce
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